As Brand Manager at McGuire Moorman Hospitality, MK oversaw the creation of all brand materials, but none are more talked about than the Burger Challenge.
The Burger Challenge dared guests to eat burgers at each of the six MMH restaurants with significant amounts of store credit for those who completed the challenge. It hit Reddit and went viral in Austin, becoming a smash success that kept lines outside of our restaurants every day during the slowest month of the year. It even became someone's Halloween costume.
Collateral included logo design, poster design, illustrations, Burger Challenge “punch cards,” stamps, photography, and social. The very talented John Rockwell collaborated with us on this project.