After selling Sweet Leaf Tea, High Brew founder David Smith took his family sailing as he searched for inspiration for a new venture. He found it in the cold brew coffee he and his wife brewed aboard the ship and High Brew Coffee was born.
High Brew began with a brand strategy process to understand the competitive landscape and to create a message and direction for the brand. Working with designer David Singer and Creative Director JR Crosby while at Ptarmak, we executed the translation of the High Brew brand strategy into logo and packaging design, messaging and tagline, new product photography, website design, copywriting, and a social strategy.
High Brew Coffee continues to be one of the fastest growing coffee brands in the space.