BigCheese_Portfolio-29.jpg

Getaway Motor Club

Brother Bill & Jamie Jones are collectors of beautiful old cars and decided to turn their warehouse for storing them into an event space, co-working space, and private club. 

Working with Bill & Jamie, we created a brand strategy to define them from the competition and translated that into a new brand identity, including the name, logo, website, marketing materials, and signage by both sign-painter Joe Swec and neon sign legend Evan Voyles. We also collaborated with interior design firm Wheelhouse Design to match the interiors with the brand – pushing it into a direction that feels more Steve McQueen than rockabilly. 

We were fortunate to work with two talented freelance designers on this project: Mason McFee & Dustin Haver. 

BigCheese_Portfolio-20.jpg
BigCheese_Portfolio-29.jpg
BigCheese_Portfolio-30.jpg
BigCheese_Portfolio-32.jpg
BigCheese_Portfolio-33.jpg
BigCheese_Portfolio-34.jpg
BigCheese_Portfolio-35.jpg