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Generation TX

Launching a Grassroots Movement
Generation TX is a grassroots movement empowering students with the message that they can and will go to college. Through the use of bold statements and invigorated visuals, the campaign reflects the energy and drive of the next generation taking charge of their future. Generation TX strikes the balance between inspirational and informational messaging, showing students the “why” and “how.”

Completed at Milkshake under direction of Kat Jones

LEARN MORE EARN MORE POSTER SERIES

LEARN MORE EARN MORE POSTER SERIES

BRAND VOICE POSTER SERIES

BRAND VOICE POSTER SERIES

STEP-BY-STEP COLLEGE PREP TOOLKITS

STEP-BY-STEP COLLEGE PREP TOOLKITS

WEBSITE WITH FULLY-INTEGRATED SOCIAL NETWORK, ACTIVITY STREAM AND TOOL CENTER

WEBSITE WITH FULLY-INTEGRATED SOCIAL NETWORK, ACTIVITY STREAM AND TOOL CENTER

SWAG

SWAG

COMMUNITY ENGAGEMENT AND ENERGIZING SPOKESPEOPLE

COMMUNITY ENGAGEMENT AND ENERGIZING SPOKESPEOPLE